Tradition and Future:

an environmental-friendly, innovative and technological approach to fashion.

antico atelier digitale

The sustainable luxury fashion market is our world: we attract, aggregate and distribute the corporate brands, enhancing them to the top through our passion for environmentally friendly luxury fashion.

Our core principles are:

• Innovation;

• Recycling;

• Eco-sustainability;

• Improvement of the "Made in Italy" luxury craftsmanship.

We promote internationally our corporate brands through new digital technologies, proposing them into scenarios typical of high quality ‘hand-made’ production and fashion research.

Using new materials and new fabrics obtained from the transformation of natural substances in respect of the environment, we develop:

• Project ideas;

• Patents;

• Technological innovations.

IJO' Design was born in 2000, it is a project that aims to give life to a firm bond between craftsmanship and design within the fashion system, through the use of high quality natural raw materials, manual production processes while respecting the environment.

Therefore, IJO' Design establishes itself as a pioneer of sustainable fashion, exploring an entirely new territory for the socio-cultural context of the new millennium.

Over the years, IJO' Design has been able to exploit presence on the national territory, ensuring a well-known and recognizable identity, mainly through a strong international attitude able to insert it in a research context characterized by new languages, in a growing sector like the one of sustainable luxury craftsmanship.

The beating heart of the brand is the fabrics, the result of a particular aesthetic of yarn, junctions and plots on the loom. The search for noble fibres is combined with antique techniques of manufacturing through the succession of textile-work and consequent transformations into clothes and accessories with simple geometric shapes.

The collections of IJO' Design are, in fact, made in our small laboratories in the area of Salento (south of Italy), thanks to the use of ancient hand looms made of olive-tree wood.

In the endless possibilities offered by the warp and weft texture, each "garment-fabric" is created on a draft in single details, through a suggestive material metamorphosis that becomes the hallmark of the brand.

To date IJO' Design presents itself as the combination of fashion, craftsmanship and design, pursuing sustainable economic and environmental values and representing a production with a strong eco-sensitivity for the respect of the environment and the well-being of the person.